Hair styles are much more than a fashion statement – they are a means of self-expression, each one as unique as the woman it belongs to. A hair care product should enable this self-expression – it should empower the woman who uses it so she can stride out the door as the best version of herself. Yet, so many products fail to do this because they are either too expensive or incapable of addressing the needs of everyday women. A hair care product should be effective and affordable, powerful and sleek, professional grade and easy to use. But in order for a woman to bring out the best in herself, she needs a styling product that is as unique and capable as she is. That is why we created DIY Stylist.